2016-07-28A bunch of Cricketers who played at WEPL level, having a serious passion for cricket one day decided to change how cricket is played (specially batting) in Wiltshire and Somerset region by designing right equipment for right people at an affordable price – and that is how AB SPorts was formed.

Our aim is to be the UK Cricket’s Challenger Brand by delivering the best performing bats and other equipment to the market. Our carefully designed bats and hand picked branded bats have been a huge success for many years in England, Australia, South Africa and India. We have many international players using our bat but we cannot advertise it due to their sponsorship commitment.