A bunch of Cricketers who played at WEPL and PREM 1 level, having a serious passion for cricket one day decided to change how cricket is played (especially batting) in England. We decided to design the right equipment for modern cricket at an affordable price using traditional techniques and values – this is how THE AB SPORTS was formed. Since then the company has gone from strength to strength.

Our aim is to be the UK Cricket’s Challenger Brand by delivering the best performing bats and other equipment to the market. Our carefully designed bats have been a huge success for many years in England, Australia, South Africa and India. We have many international players using our bat (UST) but we cannot advertise it due to their sponsorship commitment.


Our product is “BY Players FOR Players” who want to be different. Players who want to make their own rules and do things others won’t even try. Players who want to turn a game on its head. Players who have the courage to try something different. These are the sort of people we want to be using our stuff. A Cricket brand built on quality with a passion for success. This year everything changes. We’ve got huge plans, investment and ideas. Watch this space – The changing face of Cricket in England.

Every Custom bat that you order with us, is individually handmade by our specialist team using the highest grades of hand-selected English willow. Every custom bat is created to your exact specification and we work with you to try and create your perfect bat. When ordering online you can select the weight, size, handle style, grip, toe guard and even shape that suits you. Tell us any additional requirements and we will do our best to make you the bat you have been searching for.

We are a UK (Swindon) based specialist cricket equipment supplier of major cricket equipment brands.  We also supply bespoke team wear to retail shops as well as clubs.

The AB Sports is family run business with a motto of “By Players, For Players”. This means that you receive expert friendly advice and excellent customer service from cricketers who understand and care about your cricket requirements.

All our bats are hand -picked personally to cater to our UK customers to ensure that only the finest bats are selected and tested for performance, balance and pick up rather than looks.

We always try to displays actual photos of equipment on our website, so you can see what you are buying. However, sometimes when the branded (SS/SG/Spartan/New Balance etc.) equipment is not available in the stock, we use their advertisement pictures (provided by those brands) on our website. Having said that, we at AB Sports appreciate that it is very difficult to purchase accurately from the internet so before you order a bat, we can personally select few bats from our stock that meets your specs and will send you the photos of the bats we have selected, to ensure you are happy. We have been doing this for many years and that’s why we have so many repeat customers.

Our aim has always been to provide excellent customer service, the finest products, affordable prices and friendly advice. We dispatch all our order with 5-7 days and furthermore, we welcome your phone calls, Text, WhatsApp or emails and guaranteed to provide an honest and professional unbiased advice on all the equipment we sell.

To keep our cost low, we have our manufacturing plant in India with our main objective to manufacture quality products and export it across the globe. Backed with all the experience, know-how and full-time skilled craftsmen in our factory, it is managed by a highly motivated team of professionals.

Quality, service and innovation have always been the company’s hallmarks. Customers returning to buy our equipment, sending in their testimonials, recommending it to friends and family – speaks volume about their satisfaction with our quality and price. customers.